Resource Library
Business Development
An integral part of business development, Revenue Management or Yield Management originated in the airline industry and has since become a tool for the hotel industry to optimize room prices according to supply and demand.
No longer do managers rely on instinct and gut feeling to determine their pricing strategy, Revenue Management is a science in and onto itself. Multiple tracking programs can help you with this, the documentation in this section provides a background for better understanding and taking the first feeble steps to implementation.
General
| Relationship Revenue Management and Marketing | |
| Hotel Yield Management | |
| Revenue Management Task List | |
| Organising a Business Focus Meeting | |
| Rate Parity | |
| Rate Pricing | |
| Online Rate Parity | |
Reading
| Revenue Basics | |
| Hotel Revenue | |
| GOP | |
| EBIT | |
| Profit Ratios | |
| Top Ten Revenue Management Mistakes | |
| Converting Web Traffic into Revenue | |
| Pricing Decisions | |
| Sales Forecasting | |
| Yield Management | |